Revised section 3

III. Rationale

With this topic of sports marketing I have very little background knowledge. To the contrary I have a basic knowledge on marketing as a whole and how decisions on buying goods are made. Marketing is all around me I see it every where and the products that they are selling are all around me. I chose marketing because I thought it might be interesting to see or at least get a glimpse of the flip side of marketing, or what goes on behind the scenes how the product is advertised and gets delivered. I hope to learn about marketing because I want to be that weasel marketer who gets you to buy a product that you might not even need but you just have to have it because of when you saw it. What I want anyone who reads this paper to just be a little more self aware, and maybe help equip them to make more informed decisions. My major question is what goes into marketing a sport? And my secondary question is if sports marketing big in some areas and not in others? Or how a company uses social networking to play a role in marketing? And what are the tricks to marketing today? My thoughts are that my questions are not yet complete and I am not sure if I can get a lot of information on these questions. I came up with these questions because they are what I hope to learn from my research. When I first thought of this project I thought I would be answering questions about the difference between extreme sports and traditional but now I have started reading books on the topic and they have me more interested on the topic of sports marketing as a whole. But based on what I already know I think I have my original question already answered. Originally I thought that I would find a big business that would have a virtual monopoly on sports marketing but I have yet to find that. And also sports’ marketing is a newer concept that is still developing and getting harder to do.

Sports business has been around for over one hundred years yet is now only starting to be written about on an intellectual level. With this becoming a booming business strategies are being placed so that the players no longer have to pay their way to the top being an athlete is their job. This now means that a third party of a sponsor has to come in and pay for these select few people to be a sportsman for a living. In big sports teams the players have individual sponsors along with the franchise having sponsors this along with people attending events leads to the pay check. But why would a company choose to put there name on an athlete or a tem? What is the cost and benefit of this move? Now with advertising being about 249 billion dollars a year and about 2.5 percent of GDP, marketing must be a big part of American culture. So if something intrusive like marketing is such a big deal we should all have a way to equip ourselves to making decisions that are right for us. Sponsorship in sports is when a seller attaches a price to a piece of an event that has some commercial value. Then with this they develop customers and it becomes a cycle of buying and selling a piece of a sport. With sponsor ship the seller and the sport must have an integrated partnership that will give both sides opportunities.    

Review of relevant lit.

I have thus far only read a few books on the topic that have to do with sports not being as much sport as it is a business and a way to make money. Not just an entertainment factor but a money maker. another book is one that shows all the work that happens to be sponsored and how to throw an event that patrons will buy in to.

Brief introduction

My topic is the marketing of sports what goes in to marketing a sport and the products that come out. What are the new generation of marketing tools like social media such as face book and twitter. athletes Like Chad OchoCinco and Carey Hart put themselves out in the social media forum. Is this to market themselves or is it also a ply to market a sport like football and motocross. this is relevant to today's society because marketing effects everyone not just sports marketing but branding and in a recent article i read it talked about it used to be put a basketball player on a product and kids will come but no it is put Shawn White on a product and kids will come. So haw did we make the switch from traditional athletes to extreme athletes. In our community we have two major teams and one semi pro team. In order for these teams to function they need people to go to the games and buy merchandise. How dose this happen not only in Cincinnati but in the bigger picture of the US or even the world sports arena.

blog 3

 In this entry you should list any new materials you've found, new research you've done, tweaks made to to your product, etc.  In short, what have you been doing with your time?  And what do you see as your biggest challenges going forward?
With my time I have been reading the books and websites that I have been finding.
The only tweek i have made is that i am going to make my assignmen more abou this blog.
At this point finding experts is the hardest point. There is not just one person who is the almost "perfect" expert.

Key people

Fredrik Carlström Creative advertizing director.

Gary Vaynerchuk one of the best business marketers for sports who is dealing with social networking

Kenny Moscot  Big on marketing your brand or your self as a brand.

Bob Leffler- one of the best sports marketere in the US.

Tom Stewart- works at harvard and teaches marketing/ owns his own firm.
these peole all have to do with marketing and sports. both of them are going to be helpful with my project right now i am not shure who is going to be the most helpful person.

1. What's your subject?  Can you frame your subject in the format suggested by Craft of Research?

Marketing but specificaly the marketing of sports or specific athletes.
I would like to study _Marketing_ because I want to find out _about the business_ in order to see what it takes to market an athlete_.

1. Who knows a lot about your topic?  Who are you going to interview about this?

althetic marketers. athletic markerters

1. You've just joined a peer group.  What is your role in helping this peer group work effectively?

to be a positive influence.

1. Have you thought of a product?  What do you imagine Presentation Night will look like for you?

No, I imagine that it will be awsome.

1. What else do you want to say about the class so far?

um... nothing