Brief introduction

My topic is the marketing of sports what goes in to marketing a sport and the products that come out. What are the new generation of marketing tools like social media such as face book and twitter. athletes Like Chad OchoCinco and Carey Hart put themselves out in the social media forum. Is this to market themselves or is it also a ply to market a sport like football and motocross. this is relevant to today's society because marketing effects everyone not just sports marketing but branding and in a recent article i read it talked about it used to be put a basketball player on a product and kids will come but no it is put Shawn White on a product and kids will come. So haw did we make the switch from traditional athletes to extreme athletes. In our community we have two major teams and one semi pro team. In order for these teams to function they need people to go to the games and buy merchandise. How dose this happen not only in Cincinnati but in the bigger picture of the US or even the world sports arena.