Review of relevant lit.

I have thus far only read a few books on the topic that have to do with sports not being as much sport as it is a business and a way to make money. Not just an entertainment factor but a money maker. another book is one that shows all the work that happens to be sponsored and how to throw an event that patrons will buy in to.

Brief introduction

My topic is the marketing of sports what goes in to marketing a sport and the products that come out. What are the new generation of marketing tools like social media such as face book and twitter. athletes Like Chad OchoCinco and Carey Hart put themselves out in the social media forum. Is this to market themselves or is it also a ply to market a sport like football and motocross. this is relevant to today's society because marketing effects everyone not just sports marketing but branding and in a recent article i read it talked about it used to be put a basketball player on a product and kids will come but no it is put Shawn White on a product and kids will come. So haw did we make the switch from traditional athletes to extreme athletes. In our community we have two major teams and one semi pro team. In order for these teams to function they need people to go to the games and buy merchandise. How dose this happen not only in Cincinnati but in the bigger picture of the US or even the world sports arena.

blog 3

 In this entry you should list any new materials you've found, new research you've done, tweaks made to to your product, etc.  In short, what have you been doing with your time?  And what do you see as your biggest challenges going forward?
With my time I have been reading the books and websites that I have been finding.
The only tweek i have made is that i am going to make my assignmen more abou this blog.
At this point finding experts is the hardest point. There is not just one person who is the almost "perfect" expert.

Key people

Fredrik Carlström Creative advertizing director.

Gary Vaynerchuk one of the best business marketers for sports who is dealing with social networking

Kenny Moscot  Big on marketing your brand or your self as a brand.

Bob Leffler- one of the best sports marketere in the US.

Tom Stewart- works at harvard and teaches marketing/ owns his own firm.
these peole all have to do with marketing and sports. both of them are going to be helpful with my project right now i am not shure who is going to be the most helpful person.

1. What's your subject?  Can you frame your subject in the format suggested by Craft of Research?

Marketing but specificaly the marketing of sports or specific athletes.
I would like to study _Marketing_ because I want to find out _about the business_ in order to see what it takes to market an athlete_.

1. Who knows a lot about your topic?  Who are you going to interview about this?

althetic marketers. athletic markerters

1. You've just joined a peer group.  What is your role in helping this peer group work effectively?

to be a positive influence.

1. Have you thought of a product?  What do you imagine Presentation Night will look like for you?

No, I imagine that it will be awsome.

1. What else do you want to say about the class so far?

um... nothing